home

=Cereal Package Design = Cereal Package design is one of the largest package design industries in the world. Consider all of the characters and colorful designs you see when you walk down the cereal isle in the supermarket. These designs and characters often make or break the sale of the product more than the actual taste! Students will create a design for any food or cereal that comes in a box.

 The package design can be for a product of their creation.

**Objective** //(Students will learn)//
 * How to create a 3D package design
 * How to use a spokesperson/character within a design
 * Techniques for creating a design for a specific target audience
 * Color Harmony techniques
 * Using a catch phrase with a spokesperson

**Specifications** //(Use the Cereal Box template)// Photoshop / 200 dpi / RGB color 


 * Your Design must include: **
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Cereal Name
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Mascot/Spokesperson
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Catch Phrase or slogan (They’re Great!, Breakfast of Champions)
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Nutritional Information *
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Company Brand Name & Logo and UPC code*

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;"> Choose a color harmony of 3 colors using the color wheel!
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Extra credit (3 points) if you: **

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">* Do an internet search for these images

<span style="color: #ce190f; font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Process – work the problem!
> Who would eat your cereal? > Who is the target audience? > Consider the images and designs that would attract that age group. > The younger the audience, the more colorful and less detail. > Begin sketching composition ideas for the overall design > Choose a font and style for the name of your cereal. Explore the styles Photoshop has to offer (window>styles). Pay close attention to the colors being used. > > Choose a famous spokesperson (or illustrate your own!) for your cereal. > Keep your target audience in mind. > Look at a color wheel – choose your color scheme based on the name of your cereal and it’s target audience. Limiting your colors will pull the entire design together. > > >
 * 1) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Develop a name and theme for your cereal
 * 1) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Thumbnails
 * 1) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Main Text Design
 * 1) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Spokesperson/Character
 * 1) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Color Harmony
 * 1) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Design!
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Design Tips **
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Use one of your color choices for the entire design background
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">For the front design use big, bold and simple images to grab our attention
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">For the back design, show us the food, and create a design for the target audience – consider games, nutritional information, or something related to the theme of your cereal.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Put the nutritional information on one side, and the upc code on the bottom flap,
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">along with the cereal’s name and distributor’s logo (Kellogg’s, General Mills, Etc)
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Use bright colors for younger audiences, earthy tones for older audiences.

<span style="color: #ce190f; font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Cereal Box design links[[image:45051_111661801_2310.jpg width="722" height="436" align="right"]]
<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Neat Designs <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Treadland <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Cereal Box Archive <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">PBS Kids – Get Media Smart! <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Mental Floss <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">The story behind your favorite Cereal mascots <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Topher’s Breakfast Cereal Character Guide <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">[]

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">Cereal Box Back Design Ideas <span style="font-family: Arial,Helvetica,sans-serif; font-size: 140%;">[|http://theimaginaryworld.com/bxback.html#kelloggsbxback]