Advertising+Design

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 * Advertising Design **

[[image:Lego-500x353.jpg align="right"]]Project
= = Students will create an advertisement for an object that they own and use. Using digital photography, drawings and any other digitized media, create an interesting and compelling ad that moves a person into action. Use humor; build a narrative within the picture, make us think about the object and how our lives will be better when we own it. = =

= = The design must include; = = > Any image, drawn, photographed, > or taken from the internet. > A short sentence that hooks the viewer into the design. > This is the company “Branding” which identifies the owner of the ad or message. = =
 * 1) Image:
 * 1) Text: A Headline
 * 1) Logo: Product/Cause Logo and Identity

= = = = > Use the composition worksheet and the color wheel as guides. Finalize the Headline and sub-head. > Specifications: 6 x 8 (or 8 x 6) | 200 resolution | Save as Photoshop PDF = = = = = =
 * Process[[file:Ad design worksheet.pdf]] **
 * 1) Research examples of Advertising design from the links on the wiki, and from print magazines. Choose an object that you use and enjoy, or a cause you want to bring attention to, and begin brainstorming headline ideas with a partner in class.
 * 2) Complete the “Writing Ad Lines” worksheet to create a headline. [[file:Writing Ads.pdf]]
 * 3) Create at least 3 thumbnail sketches exploring different concepts, color harmony and composition.
 * 1) Start collecting images using a digital camera or scanner (and the internet).
 * 2) Create the design in Photoshop
 * Resources **

= = Advertising Design Examples & Tips = = @http://www.creativebloq.com/inspiration/print-ads-1233780 = =

= = Great Examples of Creative Print Advertisment = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://aext.net/2010/06/creative-print-advertisement-designs/ = =

= = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Examples of Design for Change and the Greater Good = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://psd.tutsplus.com/tutorials/designing-tutorials/23-awesome-examples-of-design-as-a-force-for-good/ = =

= = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Ad Layout and Design Strategies = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">5 step ad formula “The Oglivy” = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://desktoppub.about.com/od/ads/ss/ogilvy.htm = =

= = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Parts of an Ad = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://desktoppub.about.com/od/ads/a/ad_parts.htm = =

= = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">How to Design a Print Ad = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;"> [] = =

= = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Writing Print Ads = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://advertising.about.com/od/printadsandflyers/a/writeprintads.htm = =

= = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Advertising Design job description = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://www.allartschools.com/faqs/advertising-design = =

= = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">The Psychological Effects of Advertising = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;"> @http://www.bpsoutdoor.com/blog/?cat=3 = =

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= = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">AdWeek = = <span style="font-family: Arial,Helvetica,sans-serif; font-size: 150%;">@http://www.adweek.com/aw/index.jsp =<span style="font-family: 'Arial Black',Gadget,sans-serif; font-size: 140%;">Examples of Advertising Design =

=<span style="font-family: 'Arial Black',Gadget,sans-serif; font-size: 140%;"> = <span style="font-family: 'Arial Black',Gadget,sans-serif; font-size: 140%; line-height: 0px; overflow: hidden;">