Advertising Design

Lego-500x353.jpgProject

Students will create an advertisement for an object that they own and use. Using digital photography, drawings and any other digitized media, create an interesting and compelling ad that moves a person into action. Use humor; build a narrative within the picture, make us think about the object and how our lives will be better when we own it.


The design must include;

  1. Image:
    Any image, drawn, photographed,
    or taken from the internet.
  2. Text: A Headline
    A short sentence that hooks the viewer into the design.
  3. Logo: Product/Cause Logo and Identity
    This is the company “Branding” which identifies the owner of the ad or message.6a01127953797128a40120a5e9fc1f970c-800wi.jpg


Process

  1. Research examples of Advertising design from the links on the wiki, and from print magazines. Choose an object that you use and enjoy, or a cause you want to bring attention to, and begin brainstorming headline ideas with a partner in class.
  2. Complete the “Writing Ad Lines” worksheet to create a headline.
  3. Create at least 3 thumbnail sketches exploring different concepts, color harmony and composition.
    Use the composition worksheet and the color wheel as guides. Finalize the Headline and sub-head.
  4. Start collecting images using a digital camera or scanner (and the internet).
  5. Create the design in Photoshop
    Specifications: 6 x 8 (or 8 x 6) | 200 resolution | Save as Photoshop PDF

12c1f48d45a157264a24198f97bbb74d_970x.jpg

Resources


Advertising Design Examples & Tips

http://www.creativebloq.com/inspiration/print-ads-1233780


Great Examples of Creative Print Advertisment

http://aext.net/2010/06/creative-print-advertisement-designs/


Examples of Design for Change and the Greater Good

http://psd.tutsplus.com/tutorials/designing-tutorials/23-awesome-examples-of-design-as-a-force-for-good/


Ad Layout and Design Strategies

5 step ad formula “The Oglivy”

http://desktoppub.about.com/od/ads/ss/ogilvy.htm


Parts of an Ad

http://desktoppub.about.com/od/ads/a/ad_parts.htm


How to Design a Print Ad

http://www.newsletterfillers.com/archives/advertising/how_to_design_print_ad.htm


Writing Print Ads

http://advertising.about.com/od/printadsandflyers/a/writeprintads.htm


Advertising Design job description

http://www.allartschools.com/faqs/advertising-design


The Psychological Effects of AdvertisingRay-Ban Rapper.jpg

http://www.bpsoutdoor.com/blog/?cat=3



AdWeek

http://www.adweek.com/aw/index.jsp

Examples of Advertising Design


Ray-Ban Lovers.jpg

Claro A.jpg
bengiraffe-500x666.jpgBoysen-Hibiscus-500x500.jpg
brosboss-500x353.jpg
2.jpg
diesel241-500x323.jpgnikebattlefield2-500x720.jpg
Carlton Blondes.jpg


ps2-girlfriend-2.jpgtypography_ads_10.jpg
ufo-masterlock-500x326.jpg